Will Carter


Will is a Manager at ZS in Chicago, IL., and is a leader within ZS's Customer Experience and Voice of Customer practice. Will’s specific areas of expertise include B2B & B2C customer insights & customer experience analytics, Voice of Customer programs, marketing strategy, qualitative and quantitative customer research, opportunity assessment, and market segmentation.

He holds an M.B.A. from Stanford's Graduate School of Business, and graduated as Valedictorian from the College of William & Mary with a B.A. in Psychology and Marketing.



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