Tobi Laczkowski is a Principal in ZS Associates’ Evanston, Ill., office and was previously based in the Zurich office. He has worked primarily with medical products clients in numerous practice areas, including sales force effectiveness, go-to-market strategy and transformation, compensation design, value proposition design and recruiting effectiveness. Tobi has worked on projects in North and South America, Europe and Asia.
Prior to ZS, Tobi was a senior engineer at Procter & Gamble, working cross-functionally to bring new-to-the-world products to market. He was also a co-founder of a quantitatively oriented sales force recruiting firm. Tobi has a B.S. in chemical engineering from Northwestern University and an M.B.A. from Northwestern’s Kellogg School of Management.