Sexy Medical Devices and Consumer Messaging: Can the Industry Reinvent Itself?

Posted by Tobi Laczkowski on July 28, 2015

Let’s face it: Most medical products are not exactly known for their sex appeal. Let’s set the bar even lower: Most medical products are not known for their consumer appeal at all. Next time you’re in the doctor’s office or visiting a medical product manufacturer’s website, you’ll see what I mean. The historical customer for these companies has largely been the physician, and the focus has consistently been function over form. Bland colors, minimal branding and function-over aesthetics design practices are hallmarks of this industry.

Read More