A Modern Approach to Portfolio Strategy: From Feature Innovation to Value Innovation

Posted by Matt Singer on June 21, 2019

Originally published on AdvaMed’s Medtech Conference blog.

In a recent ZS survey with hospital executives in the U.S. and Europe, we found that 90% of respondents think that medtech manufacturers can’t succeed with product innovation alone. Moreover, that same number of respondents said that they didn’t believe that medtech companies understand the trends shaping the healthcare landscape and how those trends affect providers—and, therefore, what medtech customers need and value.


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You Won’t Believe What Your Customers Are Saying About You

Posted by Arturo Madrid on February 23, 2016

It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.


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