As Healthcare Evolves, Is Medtech Keeping Pace?

Posted by Ganesh Vedarajan on March 10, 2016

The U.S. healthcare industry has changed dramatically in the last 10 years. The share of government spending on healthcare now is close to 50%, according to the World Bank and CDC; reimbursements tied to quality or outcomes now represent 80% of all Medicare-based payments, according to data from the U.S. Department of Health and Human Services; and more physicians now are employed by institutions rather than independently, representing nearly 50% of the workforce, according to The Physicians Foundation. These trends and many others have created a sense of urgency among medtech manufacturers to evolve their business and commercial models.


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All Aboard the KAM Train: Key Account Management Isn’t a program; It’s an Organizational Transformation

Posted by Brian Chapman on March 1, 2016

Everyone seems to be talking about key account management. It’s simple, really: We know that we can’t get away with the old model of clinical promotion in today’s world. This gives rise to the need to create a team of key account managers. Hence, the unstoppable “KAM Train.” Time to get on board.


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