Putting the ‘Strategy’ Into Strategic Account Management

Posted by Bret Caldwell on March 26, 2019

Almost every medtech company has some form of a strategic account management (SAM) program and no one is happy with it. OK, perhaps that’s an oversimplification, but I can count on one hand the number of people I’ve met who thought they had a well-functioning and profitable program to strategically cover key accounts. 


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The Real Story Behind the Cubs' World Series Victory: Long-Term Strategic Planning

Posted by Andy Kach on November 17, 2016


Have you heard enough about the Chicago Cubs winning the World Series for the first time in 108 years? As a devoted lifelong Cubs fan, I sure haven’t, but I promise not to dwell on that for those who have had enough Cubs enthusiasm over the past few weeks. What I really want to talk about is how the Cubs positioned themselves to be able to realistically go after the pennant in the first place.


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