Decoding the Human Element for Analytics Success

Posted by Arnab Roy on May 30, 2019

Maria Kliatchko and Indraneel Mukherjee co-wrote this blog post with Arnab Roy. This blog post is the second in a two-part series on how medtech companies can find success with analytics.

Everyone loves the idea of analytics making their lives easier, but in practice medtech companies don’t always realize the broader goals of their analytics programs. Even when analytics initiatives are well planned and executed, they often fail to yield their expected returns due to one factor that often slips under the radar: the human element.


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How to Reduce the Cost of Sales Without Impacting Revenue

Posted by Andy Kach on October 24, 2017

Internal profit pressures are sending medtech companies in search of ways to reduce their cost of sales. In most cases, medical device prices are dropping alongside revenue because of two factors: Providers are negotiating stronger contract positions and using or stocking medical devices more efficiently. To maintain the same level of profitability, many medical device firms are considering or testing out lower-cost sales deployment options to reach the same level of success that field sales teams have achieved in the past.


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Stuck in an ’80s Selling Model

Posted by Brian Chapman on May 27, 2015

Looking back on the ’80s—leg warmers, Jazzercise, the Walkman and MTV—one can’t help feeling nostalgic, but also perhaps a little bit embarrassed. We were just getting started with personal computing and the technology revolution, so you could excuse a few of the things we did back then that now look a little silly or excessive. We didn’t know any better. It was a different time.


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Establishing Credibility After a Time of Neglect

Posted by Matt Scheitlin on May 18, 2015

Maintaining long-term personal relationships is hard work. It takes conscious effort and constant focus in order for any relationship to survive. What’s often even harder, however, is rebuilding a broken relationship. Any relationship therapist will tell you that the inability to rebuild trust is what ends up destroying a relationship for good. This sentiment holds true in the business context as well.


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Flexible Resources: The Wave of the Future?

Posted by Andy Kach on May 11, 2015

How do you appropriately cover an increasingly diversified set of customers?


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