Finding Purpose: The Role of the Sales Force During COVID-19

Posted by Chris Morgan on April 9, 2020

Emily Alexander and Jason Brown co-wrote this blog post with Chris Morgan. 

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The most pressing challenge for our society is the impact the COVID-19 pandemic is having on the global population and economy. Protecting the health of the population is the chief priority, and stabilizing the economy is the next most urgent. However, as medtech companies navigate this challenging landscape, leadership also is grappling with how to keep their sales teams engaged and productive. Medtech companies are rapidly addressing practical issues like incentives, targets and rewards and are accelerating initiatives in digital communication and virtual learning.

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