Big Regional Differences? Europe Has Seen It, and Solved It

Posted by Roz Lawson on March 17, 2016

There’s a lot of excitement about regional resourcing models and differential resourcing in the U.S. at the moment. Of course, regional variation exists, and in an article from the November 2015 issue of IN VIVO, called “Why Medtech’s Commercial Models Must Adapt to Local Needs,” ZS experts Pete Masloski and Yuta Ito describe regionalization in the U.S., saying, in a nutshell, that the evolution of the U.S. healthcare ecosystem necessitates a localized and customized commercial model that accounts for those variations—and that many life sciences companies already have started to develop new go-to-market strategies.


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