Three Ways Orchestration Can Help Med Device Sales and Marketing Coordinate

Posted by Carlos Garmendia on August 20, 2015

Customer behavior has changed permanently, and medical device sales organizations must change to keep up. With restrictions on physician access, increased use of digital technology and customers spending more time on-line using these channels to learn about products, the sales force’s role as the sole dominant channel in med devices is being challenged. While the sales force remains the most effective channel, what companies need is a way to maximize the impact of all channels.

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