An Insider’s Perspective on Inside Sales and Virtual Coverage with West Corporation’s Franny Goolsby

Posted by Andy Kach on May 2, 2019

As the healthcare landscape changes, every player in the healthcare ecosystem is looking to reduce costs. One area that device manufacturers have been considering lately with renewed interest is virtual coverage. Virtual coverage can mean anything from inside sales reps selling over the phone to telehealth support through video coverage.


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Treating Quantitative Market Research like a Fine Wine. Uncork Research’s Real Value!

Posted by Andy Kach on October 6, 2015

Many of us have sat through the meeting where findings from a recent quantitative market research study are reported. At some point, you find yourself thinking, these are great insights but what are we going to do to change?


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