Why the Growth of Outpatient Centers Should Remain Top of Mind

Posted by Brian Chapman on March 11, 2020

Two months ago, I thought it was the healthcare story of the year: A huge number of procedures are receiving authorization to be conducted outside of the hospital. However, that’s starting to pale in comparison to the news of the moment, COVID-19, which is going to silence much of our talk over the next three-plus months. But I maintain that when the (hopefully figurative) dust clears, 2020 will be the tipping point—the year that many routine procedures move outside of the hospital.


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Expert Insights: What It Takes to Transform Marketing in Medtech

Posted by ZS Editors on January 29, 2020

This is the second post in a two-part series on insights from ZS’s panel discussion at AdvaMed.

As marketing starts to take center stage in medtech, companies need more than just a change in mindset. To build an empowered marketing team—one that helps increase customer relevance and drive competitive differentiation—companies need to make the right shifts in process and structure to support it.


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Expert Insights: Why Top Medtech Companies Are Putting Marketing Front and Center

Posted by ZS Editors on January 22, 2020

This is the first post in a two-part series on insights from ZS’s panel discussion at AdvaMed.

Amid an increasingly complex healthcare landscape and savvier, more budget-conscious consumers, medtech companies need marketing now more than ever. A strong marketing function can help companies not only demonstrate value but also drive R&D and product development, sharing customer and marketplace insights to help their firms develop products that truly meet customer needs.


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Decoding the Human Element for Analytics Success

Posted by Arnab Roy on May 30, 2019

Maria Kliatchko and Indraneel Mukherjee co-wrote this blog post with Arnab Roy. This blog post is the second in a two-part series on how medtech companies can find success with analytics.

Everyone loves the idea of analytics making their lives easier, but in practice medtech companies don’t always realize the broader goals of their analytics programs. Even when analytics initiatives are well planned and executed, they often fail to yield their expected returns due to one factor that often slips under the radar: the human element.


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Expert Insights: The Data Evolution

Posted by ZS Editors on April 25, 2019

This post is the second in a two-part series on vertical integration and data management in medtech.

Many medtech companies are taking the opportunity to build data collection and analytics into their devices, with the goal of leveraging insights to help grow their businesses and improve the overall standard of care. During the second part of a panel discussion at the recent AdvaMed conference, ZS Principal Brian Chapman discusses data acquisition in medtech with four industry leaders: David Harding, senior vice president of business development at Exact Sciences; Anthony Spero, chief operating officer at Partners Pharmacy and president of Ascend Health; Ivan Tornos, former worldwide president of urology and critical care at Becton Dickinson; and Ted Langan, senior vice president of sales at Briova. Here’s what they had to say:


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