The Future Is Now: How Analytics Can Solve Today’s Business Problems

Posted by Indraneel Mukherjee on December 5, 2019

“2020 will be an exciting year for us. We’ll launch a few advanced devices and solutions that will have a transformative impact on patient lives and will position us as the leading provider of care in our therapeutic area,” said a general manager of a large capital equipment manufacturer.


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Face-to-Face vs. Digital Promotion: Finding the Right Balance

Posted by Roz Lawson on November 27, 2019

Jude Konzelmann co-wrote this blog post with Roz Lawson. 

We all know that medtech and pharma customer-facing models have been evolving based on changes in the industry as well as in the broader environment. Technology allows HCPs to have easier access to medical information than ever before, but it’s an overwhelming amount of information: Medical knowledge was estimated to double every 50 years in 1950, but next year it’s projected to double in just 73 days.


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How Payers Are Driving the Site-of-Care Shift

Posted by Prateek Harsh on November 11, 2019

With all of the recent news from payers, 2019 is the year that the floodgates opened for ambulatory surgery centers (ASCs). This belief of mine was reinforced when I attended the 2019 Becker's ASC Annual Meeting, which took place Oct. 24-26 in Chicago. Payers, commercial or government, know that ASCs are about half of the cost of a hospital and have amassed increasing evidence of equal if not better outcomes than the hospital itself for the appropriate patient pool. These groups are now making big moves to realize significant cost savings from shifting the site of care.


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Despite More Sophisticated Compensation Methods, Are Medtech Companies Set Up for Success?

Posted by Varun Chodha on October 28, 2019

Life sciences companies have come a long way since the days when they relied on sales reps building relationships with healthcare providers. As the industry moves from an individual, relationship-heavy selling model to a value-based model, today’s sales reps must engage non-clinical stakeholders within hospitals and IDNs in addition to doctors and medical staff. It’s no longer just about discussing the latest features and charging a premium. Now, companies are being challenged to provide better outcomes at lower costs. On top of all this, achieving growth is harder than ever in an increasingly saturated market.


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To Rent or to Buy? In Data Analytics, That Is the Question.

Posted by Maria Kliatchko on October 23, 2019

Which capabilities should a company build for itself, and which should it outsource to a vendor? Since the outsourcing era began about 30 years ago, this question has been pondered by generations of leaders. Some companies use specialized partners for everything, going as far as to say that only people with the potential to become the CEO should be employed. They believe that every specialist should be hired from outside because requirements continuously change, and it’s always easier to find a partner than reskill, rehire and lay off their own people. Other companies err on the side of insourcing, believing that it helps them to do things less expensively and protect their IP.


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