Break the Mold! Why Should I Follow Standard Consumer Marketing Practices?!?

Posted by Andy Kach on June 22, 2015

I opened my daily Groupon email the other week and was surprised to see a prescription medical device, contact lenses, being promoted as one of the daily deals. I thought to myself, Now that is clever! Even if not a single person purchased (although as of publication time, this offer has closed with more than 1,000 purchases), it is a clever way to market a medical device to consumers or patients. That got me thinking and talking to my colleagues about how medical device and diagnostic companies (or really any company!) can and should consider alternative means of promotion and pricing when trying to attract patients.


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The Pacemaker: Making Medtech Tick

Posted by Tobi Laczkowski on March 30, 2015

Hello, and welcome to The Pacemaker, a blog dedicated to the commercial/sales and marketing aspects of the medical products world. This blog will aim to be timely, topical and relevant for leaders of medical products companies, including C-suite, general managers and VPs of sales and marketing. We’ll use a team of contributors who have each been in the med-tech world for 10-plus years, and collectively, we have experience across essentially every subsector of the space. From a geographic perspective, we’ll aim to reflect roughly the makeup of the industry, which tends to be about half U.S. focused and half other regions of the world.


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