Winning the Medtech Vs. Tech Battle: Five Lessons Learned From Tech’s Success

Posted by Raluca Cenusa on December 6, 2018

Tech companies are beating medtech companies at their own game. New tech players are entering the digital health space in droves, and digital health investment is at an all-time high.


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Winning the Medtech Vs. Tech Battle: Five Ways To Keep Tech Competitors at Bay

Posted by Raluca Cenusa on December 4, 2018

When it comes to innovation, the rise of consumer technology giants entering the healthcare space, and interrupting the traditional ecosystem in which medtech device manufacturers, clinicians and providers currently exist, can be seen as "Goliath versus Goliath" matchups between large companies looking to maintain or capture opportunities.


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Vital Signs: How Medtech Companies Can Heal the Aches and Pains of Modern Healthcare Systems

Posted by Will Randall on November 15, 2018

Hospital spending has grown 15% and patient admissions are up 20% since 2009. Despite some efficiency gains, the provider financial deficit is large and growing, and patients are waiting longer than ever before for treatment in a system stretched to capacity. Sound familiar?


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How the Johnson & Johnson Medical Devices Companies Are Responding to the Changing Healthcare Landscape

Posted by Brian Chapman on February 27, 2018

This post is the second in a series on the evolution of the medtech commercial model.

The healthcare industry is in the midst of an evolution from volume to value, but it will be a long time before we can say that the old model is behind us. As I wrote in my previous post, this evolution isn’t an overnight transformation but rather a slow burn. This is forcing medtech companies to have “a foot in both worlds:” They must continue partnering with clinical stakeholders while addressing the emerging needs of commercial stakeholders, but at a pace that's in sync with their own evolution. Sometimes that pace is extremely rapid and sometimes feeling a bit more glacial.  


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As Healthcare Evolves, Is Medtech Keeping Pace?

Posted by Ganesh Vedarajan on March 10, 2016

The U.S. healthcare industry has changed dramatically in the last 10 years. The share of government spending on healthcare now is close to 50%, according to the World Bank and CDC; reimbursements tied to quality or outcomes now represent 80% of all Medicare-based payments, according to data from the U.S. Department of Health and Human Services; and more physicians now are employed by institutions rather than independently, representing nearly 50% of the workforce, according to The Physicians Foundation. These trends and many others have created a sense of urgency among medtech manufacturers to evolve their business and commercial models.


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