You Won’t Believe What Your Customers Are Saying About You

Posted by Arturo Madrid on February 23, 2016

It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.

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