It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.
Read MoreTopics: market research, medtech, Customer Satisfaction, voice of the customer, feedback, Arturo Madrid
It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.
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