How One Company Tamed Its Customer Data

Posted by Tobi Laczkowski on March 22, 2016

“There’s a war out there, old friend. … It’s about who controls the information. What we see and hear, how we work, what we think. … It’s all about the information!”

Some of you may recognize those paraphrased lines from the 1992 movie Sneakers. The point made throughout the movie was that the currency of the present and the future would be information. How true, even 24 years later!

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