In a Galaxy Not So Far Away: What Sales Force Deployment Teams Can Learn From NASA Mission Control

Posted by Andy Kach on July 12, 2018

I recently watched Apollo 13 with my kids, and they were awed by the amount of consoles, buttons and lights that were in the control room (in the 1970s, mind you). NASA set up its control room to monitor every inch of the space shuttle. The team knew exactly how things were going, and major alarm bells would ring when something was off by the smallest fraction. 


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Four Questions to Help Maximize Your Data Investment

Posted by Bhargav Mantha on June 8, 2018

As my colleague Maria mentioned in her recent blog post, there’s no dearth of data for medtech companies to start their analytics journey. The right data assets, combined with an intelligent way of consuming them, lay the foundation for differentiating yourself through analytics.


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Collaborating With Command: The Elevation of Medtech’s Commercial Ops to a Strategic Partner

Posted by Kelly Tousi on April 10, 2018

My colleagues and I recently wrote an article in which we addressed the paradoxical nature of change in the medtech industry: In response to market forces coupled with healthcare’s continuing evolution, medtech customers are changing quickly in many ways, yet from many other perspectives, they appear to be standing still. How can medtech companies make the necessary investments to prepare themselves for future success while still shoring up their profits today?


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Analyzing Medtronic’s Move: Put Your Money Where Your Outcomes Are

Posted by Will Randall on March 27, 2018

As the healthcare industry continues to embrace value-based care, medtech companies are increasingly looking to go beyond their traditional product-and-price business models and explore new ways to demonstrate the value of their offerings to providers. In a recent Wall Street Journal article, Medtronic Chairman and CEO Omar Ishrak gives insight into the leadership mindset of one company that’s executing a value-based care (VBC) vision that aligns with its existing portfolio of products and services.


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