A ZS Expert Weighs in on the Data-Driven Transformation of Life Sciences

Posted by ZS Editors on December 14, 2018

Digital health is well-positioned to help pharmaceutical and medtech companies create more value for patients. However, the success of digital health solutions is reliant on innovative commercial models—models with a strong focus on data and analytics, and outcomes. 


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The Profit Equation: Using Analytics to Solve for Growth in Medtech

Posted by Bhargav Mantha on October 16, 2018

As my colleague Brian Chapman pointed out in his recent blog post, Silicon Valley has started disrupting healthcare, putting even more pressure on medtech to rethink the traditional business model and to work differently with healthcare providers and consumers. As the industry continues to think of ways to innovate, it should not lose sight of what funds innovation and long-term growth: profitability.


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Analytics Is Not Rocket Science, but it’s Certainly More Than Reports

Posted by Maria Kliatchko on September 17, 2018

Today, when we think of advanced analytics, we think of AI solutions like self-driving cars, automated personal assistants or cancer diagnoses by image recognition. But when many medtech leaders go to work, all they see is reports. For commercial leaders and field managers, “analytics” is limited to slicing and dicing some data, at times with better visualizations and dashboards. Medtech needs to up its analytics game, but what does that entail?


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In a Galaxy Not So Far Away: What Sales Force Deployment Teams Can Learn From NASA Mission Control

Posted by Andy Kach on July 12, 2018

I recently watched Apollo 13 with my kids, and they were awed by the amount of consoles, buttons and lights that were in the control room (in the 1970s, mind you). NASA set up its control room to monitor every inch of the space shuttle. The team knew exactly how things were going, and major alarm bells would ring when something was off by the smallest fraction. 


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Four Questions to Help Maximize Your Data Investment

Posted by Bhargav Mantha on June 8, 2018

As my colleague Maria mentioned in her recent blog post, there’s no dearth of data for medtech companies to start their analytics journey. The right data assets, combined with an intelligent way of consuming them, lay the foundation for differentiating yourself through analytics.


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