How to Reduce the Cost of Sales Without Impacting Revenue

Posted by Andy Kach on October 24, 2017

Internal profit pressures are sending medtech companies in search of ways to reduce their cost of sales. In most cases, medical device prices are dropping alongside revenue because of two factors: Providers are negotiating stronger contract positions and using or stocking medical devices more efficiently. To maintain the same level of profitability, many medical device firms are considering or testing out lower-cost sales deployment options to reach the same level of success that field sales teams have achieved in the past.


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You Won’t Believe What Your Customers Are Saying About You

Posted by Arturo Madrid on February 23, 2016

It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.


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