Solving the Reimbursement Puzzle Can Unlock the Potential of Digital Health for Medtech Innovators

Posted by Vijesh Unnikrishnan on September 7, 2018

Raluca Cenusa co-wrote this blog post with Vijesh Unnikrishnan. It was originally published in In Vivo. 

Hardly a day seems to go by without a new healthcare startup raising money, jumping into the digital health market, and launching a new app or service. Innovation is rampant and willingness to invest is so high that the digital health market is projected to grow to $500 billion by 2025, according to Transparency Market Research’s 2017 Digital Health Market report.


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Musings on Medtech, Digital Health and Patient Centricity From My Friend Mark

Posted by Pete Masloski on May 31, 2018

Let’s face it: Medtech has been very successful over the years by taking care of physician customers and all but ignoring the consumer (aka the patient). Physicians have historically been the primary driver of the product decision, so who could have blamed them? As a former vice president of marketing for a large medtech company once told me: “We don’t want to alienate our surgeons by doing all of this patient marketing. For complex, life-and-death medical decisions, the physician is the expert and the patients follow their lead. Marketing to patients just frustrates our surgeons because they have to re-educate their patients who develop misperceptions.”


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It's Time for Medtech to Turn Digital

Posted by Pete Masloski on May 10, 2018

The digital health industry has had its share of hype over the years. Remember when fitness trackers were the next greatest thing, and billions of dollars were flooding through venture capitalists into new digital health startups that were going to make us all eat better and exercise more? Well, we know how that turned out: Fitbit recently announced its seventh consecutive quarter of year-over-year revenue declines as well as several new partnerships designed to bake their wearables into more comprehensive health management programs. It turns out that it takes a lot more than a clever device to change behavior. 


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Connected Health, Wearables and Continued Medtech Evolution

Posted by Tobi Laczkowski on June 15, 2016


Less than a year ago, I blogged about
a potential future state of “sexy” medical devices that could revolutionize the traditional medical device world via a combination of patient preference products and razor/razor blade marketing approaches. Even though it has only been a few months since that discussion, several promising technologies have already rushed in to experiment in that space. They are collectively trying a variety of payment models, all aiming to determine the appropriate business strategy.


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