The Changing Customer and Medtech’s Marketing Transformation: Four Takeaways From MedForce 2016

Posted by Pete Masloski on June 24, 2016

This month marked the launch of MedForce, a sales and marketing conference for the medical technology industry. The attendees represented a diverse mix of companies from various sectors, ranging from traditional high-tech implantable companies both large (Medtronic) and small (Endologix), to clinical diagnostics (Abbott) and imaging equipment providers (Siemens, Varian Medical), to supplies and equipment firms (3M, B. Braun, Halyard). 

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