Expert Insights: What It Takes to Transform Marketing in Medtech

Posted by ZS Editors on January 29, 2020

This is the second post in a two-part series on insights from ZS’s panel discussion at AdvaMed.

As marketing starts to take center stage in medtech, companies need more than just a change in mindset. To build an empowered marketing team—one that helps increase customer relevance and drive competitive differentiation—companies need to make the right shifts in process and structure to support it.

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