Three Steps for Medtech's Analytics Success

Posted by Ganesh Vedarajan on July 12, 2016


Analytics capability maturity is low in medtech, which means that there’s a huge opportunity to gain competitive advantage in an increasingly competitive marketplace. 

ZS and the Economist Intelligence Unit recently looked at the impact of analytics investments across industries, and found that companies’ results thus far have been underwhelming. Nearly three-fourths of survey respondents said that sales and marketing analytics are either “very” or “extremely” important to their companies’ competitive advantage, yet just 2% have managed to generate a “broad, positive impact.” 


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