Five Key Data and Analytics Trends for 2017

Posted by Bhargav Mantha on February 3, 2017

Last year was a very interesting one in the field of data and analytics. On one hand, we saw many crystal balls being shattered. (Remember FiveThirtyEight.com’s election prediction?) The surprise Brexit vote and Trump’s win led some to declare that the age of data is dead. On the other hand, the investment in business intelligence and analytics was extremely high and continues to grow at a rapid pace. I believe that 2017 will be an even more exciting year and analytics will shape a lot of events related to business and beyond. Inspired by my colleague Brian Chapman’s post on the medtech trends for 2017, here are five key trends in the field of data and analytics—in medtech and beyond:


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Five Traits of Best-in-Class Commercial Operations Organizations

Posted by Bhargav Mantha on November 11, 2016


Some key trends are sweeping the medtech industry, forcing it to undergo a fundamental shift in its commercial model. The U.S. healthcare system is becoming more consolidated. Medtech also is moving to a value-based care model with a focus on outcomes, and its purchasing practices are becoming more sophisticated in an attempt to drive down price and reduce the number of suppliers. All of this puts pressure on medtech companies to ensure that they will survive (and thrive) amid these changes.


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Three Steps for Medtech's Analytics Success

Posted by Ganesh Vedarajan on July 12, 2016


Analytics capability maturity is low in medtech, which means that there’s a huge opportunity to gain competitive advantage in an increasingly competitive marketplace. 

ZS and the Economist Intelligence Unit recently looked at the impact of analytics investments across industries, and found that companies’ results thus far have been underwhelming. Nearly three-fourths of survey respondents said that sales and marketing analytics are either “very” or “extremely” important to their companies’ competitive advantage, yet just 2% have managed to generate a “broad, positive impact.” 


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Improving the Sales Force Requires More Than Just Throwing Money at the Problem

Posted by Tobi Laczkowski on February 16, 2016

There’s a great scene in The Wolf of Wall Street in which the sleazy main character ends a meeting with FBI agents by tossing hundred-dollar bills at them. Predictably enough, the tactic fails to register. It’s a neat depiction of how throwing money at a problem—literally, in this case—won’t make the problem go away.


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Three Cases When You Need a Chief Data Officer

Posted by Bhargav Mantha on February 9, 2016

Data is now recognized in the medtech industry as a fundamental business asset, a natural resource, a driver of innovation, a source of revenue, a creative force for new products and new wealth, and a job opportunity gold mine for those with the right skills.


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