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ZS experts offer real-world insights on today's sales and marketing issues, trends, and strategies in medtech.
Posted by Pete Masloski on August 11, 2015
Topics: medical devices, medical products and services, medtech, healthcare ecosystem, regional healthcare differences, Pete Masloski, aco
Posted by Pete Masloski on August 11, 2015
A group of sales managers who work for a cardiovascular device company and I were recently talking about something they care deeply about: their sales territories. One of the managers asked, “How should we be factoring in things like Maryland’s Total Patient Revenue system (a capitated payment model for Maryland community hospitals) into our strategies and growth expectations?”