Four Strategies That Medtech Companies Have Used to Monetize Digital Health

Posted by Matt Scheitlin on May 23, 2019

I recently had the privilege of participating in a digital health panel at The MedTech Forum in Paris. The title of the panel was “New Business Models for Digital Health: A Look at Value,” and I was joined by two industry colleagues—Agnes Simon, senior business director, EMEA, at Medtronic, and Lucile Blaise vice president of Western Europe at ResMed—to share our thoughts on business models for digital health in medtech. The conversation was wide-ranging and included tangible strategies for how the industry is currently trying to monetize its digital health innovation. Here are four:


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It’s Time for Medtech Companies to Tell a Different Story. Can Digital Marketing Help?

Posted by Matt Singer on May 21, 2019

Last week, I had the opportunity to attend the Curtis & Coulter BioPharma eMarketing Summit in San Diego. There were some outstanding sessions led by digital marketing gurus and marketing leaders from medtech companies who shared their experiences in digital marketing. Kudos to a well-organized and well-attended conference.


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Dear Medtech: I’m Not Sick, So Why Do You Keep Calling Me a ‘Patient’?

Posted by Brian Chapman on May 17, 2019

Mick Jagger, The Rolling Stones’ 75-year-old lead singer, recently underwent a transcatheter aortic valve replacement procedure. A look at his Twitter feed shows a total of two tweets dedicated to this episode of care: First, he expressed his dismay at postponing the North American leg of his band’s tour and then, after a brief Twitter hiatus, he said that he’s feeling better and thanked the hospital staff. Do you think that the king of swagger wants to be considered a “patient” outside of this encounter? Not a chance.


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It Will Take Much More Than Technology Investments to Drive the Analytics Transformation in Medtech

Posted by Maria Kliatchko on May 13, 2019

Kelly Tousi co-wrote this blog post with Maria Kliatchko. This blog post is the first in a two-part series on how medtech companies can find success with analytics.

We’re living in an increasingly digital and analytical world, driven by data, smart algorithms and instant, automated decisions. Many industries, from airlines to pizza delivery, have optimized their products, operations, pricing, customer support and more using data and statistics to gain an edge over human intuition. Companies have been transformed in the process. Domino’s now describes itself as “a technology company that sells pizza,” and UPS claims that it has “evolved from a trucking company with technology to a technology company with trucks.”


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An Insider’s Perspective on Inside Sales and Virtual Coverage with West Corporation’s Franny Goolsby

Posted by Andy Kach on May 2, 2019

As the healthcare landscape changes, every player in the healthcare ecosystem is looking to reduce costs. One area that device manufacturers have been considering lately with renewed interest is virtual coverage. Virtual coverage can mean anything from inside sales reps selling over the phone to telehealth support through video coverage.


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