Provider Control in Oncology and Pharma's Billion-Dollar Opportunity

Posted by Sankalp Sethi on Nov 20, 2018 8:00:00 AM

Jon Roffman and Anand Vishwarupe co-wrote this blog post with Sankalp Sethi.

Oncology manufacturers spend more than $4 billion on supporting their sales forces and promoting their therapies to physicians, according to ZS analysis, but with the decision-making process moving away from individual physicians, are manufacturers wasting their efforts?

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