In the Trenches: Advice for New Patient Marketers in Oncology

Posted by Rachael Pius on Jul 29, 2019 8:00:00 AM

As many patient marketing veterans know, launching a marketing strategy for patients within oncology today is as much an exercise in agility as it is a science. Whether you’re a newly minted MBA graduate about to start a job in patient marketing or you’re rotating into the oncology patient space, you’ll quickly learn that patient marketing is a highly nuanced and fast-paced world. However, a little experience and advice can transform that “perpetual launch mode” feeling into one of excitement and promise for what’s to come for patients.


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Assessing the Next Wave of Oncology First Launches

Posted by Ben Hohn on Jul 2, 2019 11:39:30 AM

Judith Kulich, Jon Roffman, Cody Powers and Renuka Agarwal co-wrote this blog post with Ben Hohn.

The 2019 BIO International Conference, held June 3-6 in Philadelphia, attracted more than 16,000 attendees from more than 70 countries, with representation from biotechnology and pharmaceutical companies, academic institutions, regulators, investors and other organizations. The conference provided a platform for discovery and discussion, resulting in more than 41,000 partnering meetings.


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Five Key Insights From Oncology First Launches

Posted by Ben Hohn on May 31, 2019 9:27:29 AM

Judith Kulich, Jon Roffman, Cody Powers and Renuka Agarwal co-wrote this blog post with Ben Hohn.

Oncology continues to be the leading therapeutic area for first launches by emerging biopharma companies in the United States. Recent ZS analysis identified 125 U.S. biopharma companies with first launches from 2011 to 2018, and 51 of those were for novel drugs. Of these 51,14 were in oncology—the largest number of any therapeutic area.


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Five Elements of a Successful Oncology Product Launch

Posted by Arup Das on Jan 23, 2017 12:00:00 PM

The explosion of new therapies in oncology, and the growing queue of them waiting for FDA approvals, has created an ongoing race to learn, launch and repeat. If you’re a small company—more nimble than the established players—you’ll face the challenge of how to launch your first product in the market. With limited resources, the most common questions that small companies face include, “Where should we invest?” and, “What will get the product to the patients who need it the most?” Even bigger companies are seeking smarter and more efficient means of launching their new products. Some are doing better than others because they’re tailoring their roles according to customer requirements, investing (and collaborating) wisely to maximize limited resources, and preparing for the long run. Here are five key elements that are enabling their success: 


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Overcoming Barriers to Effective Sales Comp Planning for Oncology Launches

Posted by Christina Corridon on Mar 28, 2016 8:00:00 AM

ZS sales compensation expert Mike Martin recently wrote about the challenge of structuring sales compensation plans for oncology product launches in the face of imperfect data, previewing an article called “Reaching the Highest Peak: Four practices for designing a fair and motivating sales comp plan for oncology launch.” While it’s difficult to design an effective sales compensation plan amid data uncertainty, it can be done—and as Mike mentions here, there are some viable approaches.


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