Real-World Evidence as a Mechanism for Patient-Centric and Individualized Care

Posted by Maria Whitman on Jul 10, 2017 2:31:47 PM

Mimi Traylor-Knowles contributed to this blog post.

Recently, I sat in the audience of an oncology congress and heard a patient survivor and advocate describe critical transitions in his experience living with cancer: At diagnosis, he went from a “person” to a “patient,” and during clinical trial enrollment, he went from a “patient” to a “subject.” 


>
Read More

Personalized Patient Services Should Accompany Personalized Medicine

Posted by Hensley Evans on Apr 12, 2016 8:00:00 AM

Advances in personalized medicine enable HCPs to select treatments based on the genetic makeup of specific patients. And yet when it comes to services to help patients manage living with cancer, too often there is still a one-size-fits-all approach.


>
Read More