Powering Up Your Oncology Patient Support Program

Posted by Rachael Pius on Nov 20, 2019 8:00:00 AM

Gila Allswang co-wrote this blog post with Rachael Pius.

As oncology patients and caregivers continue to play a more active role in their healthcare decisions and have more options available to them than ever before, many pharma companies are upping their investment in patient support programs. While patient-centered care can empower and engage patients by building their knowledge—and can often drive competitive differentiation—it’s also fraught with its own challenge: Oncology patients simply are not aware of the service offerings provided by manufacturers and are much less likely to use them. On average, only 46% of oncology patients and caregivers are aware of the offerings available to them, according to ZS’s recent survey on patient support programs. In many cases they may also find the offerings from other stakeholders in the health ecosystem to be more relevant to meet their needs. Further, oncology patients are offered support from many different players across the healthcare ecosystem—patient advocacy, specialty pharmacy, payers, hospital systems and pharmaceutical manufacturers are all offering patients support. There’s a high degree of overlap across the landscape, so it’s important for manufacturers to understand where patients are accessing support and why.


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What Video Games Can Teach Us About the Patient Experience

Posted by Pranav Srivastava on Mar 24, 2016 8:00:00 AM

Recently, I came across a “video game” called, “That Dragon, Cancer.” The game has neither dragons, nor the legions of knights who will slay them. Instead, it’s about life with a child with cancer and the experience of helplessness that’s all too central to that life. Created by Ryan and Amy Green, a young couple who lost their son, Joel, at age 5 after a battle with cancer, the game—one of a new breed of “point-and-click adventure” games—makes that experience very real and, perhaps, lets you reflect on the patient or caregiver experiences that you’ve had in your own life.


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