Striking a Balance With Oncology Ads

Posted by Pranav Srivastava on Aug 23, 2016 3:06:08 PM

In an Aug. 9 op-ed in The New York Times titled “Cancer-Drug Ads vs. Cancer-Drug Reality,” the author contrasted the possible outcomes that pharmaceutical ads convey with the reality of the outcomes that most patients experience. The author has experienced loss in his own family due to cancer, and in the op-ed, he questioned whether ads for the immunotherapy that didn’t work for his loved one are unnecessarily instilling false hope in other patients. As a market researcher and reader of clinical data on drugs, I can see all sides of the story. 

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