Why I Bought a Car From an Apple Salesman

Posted by Sankalp Sethi on Sep 27, 2016 9:00:00 AM

Recently, I was looking to buy a car and had the chance to “experience” car buying at several car dealers and showrooms. I visited locations for several brands, including some premium brands. I also visited multiple showrooms for the same brands and, to my surprise, I learned that the car-buying experience can be independent of the price of the car or general “premiumness” of the brand. I had a very forgettable experience at the Audi showroom in which the salesman didn’t really try to get to know me. Instead, he simply gave me the car facts and started his sell.

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