Will Uber Influence How You Design Incentive Plans?

Posted by Steve Marley on Wed, Apr 05, 2017


Uber has had a rough time in the news recently—and much of it is for good reason, apparently. The New York Times published an article on Sunday, April 2, that focused on how Uber was trying to motivate its drivers to work longer hours, during peak times or in areas where demand was exceeding supply. The ways in which Uber is trying to accomplish these goals are based, in many ways, on the principles of behavioral economics. ZS has done a lot of work in this space, and we’ve written about the ways that behavioral economics can be used to shape, influence and understand the actions of the sales force.


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