Why Are Startup Companies Perceived to Have Better Incentives?

Posted by Mike Martin on Thu, Feb 11, 2016

Over the past few months, I’ve had a few conversations with sales leads from Fortune 500 companies who are lamenting their lack of competitive advantage against new startups in their field. Concerns include: “Our company does a study every year on salary and the benchmarks say that we’re competitive, but something is still missing.” “I’ve been in interviews in which people will show me what other companies are offering. We can’t compete with that.” “It’s our top people I’m worrying about losing.”

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