Segmenting Your Sales Force: What Marketing Can Teach Sales About Incentives

Posted by Steve Marley on Thu, Mar 31, 2016

Brian Thompson co-authored this blog post.

An average audience of almost 112 million people tuned in to watch the 2016 Super Bowl, according to Nielsen. In recent years, the hype leading up to the Super Bowl seems to be as much about the commercials as the game, itself. Reportedly, advertisers now have to pay $5 million for a 30-second TV spot and, for that amount, brands pull out all the stops. The cost is staggering: It equates to paying $167,000 for every one second of air time.

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