Four Tips for Measuring the Impact of Your Sales Contests

Posted by Mayank Gupta on Wed, Sep 28, 2016


Many companies use contests to drive sales during lean periods, promote a product during competitor launches or expand their customer base. Investments in these contests range widely across companies and across industries. However, when it comes to measuring the impact of the contest on the business, not many companies have a structured approach. Most companies limit themselves to conducting a financial ROI analysis, rather than looking into other metrics that could suggest a positive impact even though the measured ROI may be negative. In the absence of such structured measurement data, the design of future contests would not be well-informed, leading to sub-optimal outcomes.


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Add a little March Madness to your sales compensation plan

Posted by Steve Marley on Tue, Mar 25, 2014

I have to admit, I’m not a huge basketball fan. As a Canadian, I grew up watching and playing hockey (yes, the stereotype is true for me!). While growing up in Canada, I noticed college sports also don’t achieve the popularity or business-like marketing appeal you see with college sports in the United States.


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