Adidas Is Giving Away an Island. Should You?

Posted by Mike Martin on Tue, Mar 07, 2017


Last week, Adidas announced that it will give away an island to any NFL prospect who can set a new record for the 40-yard dash at the NFL Scouting Combine—as long as the contestant is wearing a specific type of Adidas shoe when he does it.


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Four Tips for Measuring the Impact of Your Sales Contests

Posted by Mayank Gupta on Wed, Sep 28, 2016


Many companies use contests to drive sales during lean periods, promote a product during competitor launches or expand their customer base. Investments in these contests range widely across companies and across industries. However, when it comes to measuring the impact of the contest on the business, not many companies have a structured approach. Most companies limit themselves to conducting a financial ROI analysis, rather than looking into other metrics that could suggest a positive impact even though the measured ROI may be negative. In the absence of such structured measurement data, the design of future contests would not be well-informed, leading to sub-optimal outcomes.


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NCAA Basketball, Cinderella Stories and Sales Contests

Posted by Mike Martin on Mon, Apr 04, 2016

We’ve just completed the most exciting month for college basketball, with the victors of the NCAA tournament to be decided tonight. The Final Four is an impressive lot in and of itself. North Carolina, Oklahoma and Villanova all spent time ranked in the top 10 in the nation this year. They were 1 and 2 seeds, and were expected to vie for the championship. And then there’s Syracuse. The Orange were unranked coming into the tournament, had a losing streak in the few weeks prior and were seeded 10 in their region. Many people are wondering how they made it to the last four teams. It could be a lucky draw or maybe they’re playing well at the right time. Whatever the reason, they’re an unlikely participant, but I would argue that teams like Syracuse are what make the tournament great.


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The Power of Choice

Posted by Mike Martin on Mon, Dec 02, 2013

As technology improves, we get better data and our sales ops processes become more sophisticated. Our sales reps are armed with more information than ever about their territories, which allows us to better set rep-level objectives and track performance.

However, could such abundant data also make reps—especially those hired for their strong personal drive and ability to work independently—feel like they are working under a microscope?


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Royal Couple Gives Birth ... to Sales Contest Idea

Posted by Mike Martin on Wed, Jul 24, 2013

As everyone reading this probably knows by now, Prince William and Kate, Duchess of Cambridge, welcomed a baby boy on Monday. The news story was quickly the top headline on CNN.com, the hottest search on Google and one of the top Twitter trends.

Even prior to the birth, the countdown was newsworthy and creating buzz—buzz that could have been leveraged with a sales contest with some creative thinking and two rules.


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