Why Hilcorp’s $100K Bonus Could Make for an Ineffective Sales Incentive Plan

Posted by Steve Marley on Mon, Dec 21, 2015

The other week I received a lottery card as a gift. I had to scratch off two sections and, if I had any matching numbers across sections, I would win the listed price. I could win anywhere from $2 to $10,000, and if I found a 5x multiplier, the maximum prize was $50,000. Not surprisingly, I didn’t win anything.


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Is no incentive better than a small incentive?

Posted by Chad Albrecht on Mon, May 05, 2014

People are motivated by intrinsic incentives (internal to the individual) and extrinsic incentives. But can adding a small extrinsic incentive eliminate the intrinsic incentive and cause a negative result? Let me explain with a few examples.


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