For most decisions in life, it’s usually easier to say “yes” than “no.” But often you have to say “no” to something in the interest of saying “yes” to something else. For example, to spend more time with your family, you might have to say “no” to more volunteer work.
Likewise, everybody wants to pay the best performers more money. Doing so drives higher performance, makes the high performers feel valued and ensures they have no financial reason to go elsewhere. Everyone wants to say “yes” to paying high performers great money.