Adapting and Thriving as a Middle-Market Business in Today's Shifting Landscape

Posted by Sean Moran on Thu, Apr 02, 2020

Andrea Traverso and Tim Katerberg co-wrote this blog post with Sean Moran.

For more ZS insights on the impact of COVID-19, visit

In the wake of the COVID-19 pandemic, middle-market companies are facing unique challenges and need to adjust their sales and customer outreach processes quickly to adapt to new economic and social realities. Beyond the most important initial concerns about health and safety, sales reps are also losing their sense of purpose at work as deals they were working on slow down, and their natural habitat of being in front of customers is taken away. However, with these new challenges come opportunities, as well. This week, ZS co-hosted a virtual roundtable for a private equity fund comprised of the commercial leaders at middle-market companies across B-to-B sectors and life sciences. Here are the early actions that these leaders are taking to address these issues, and how they’re finding new opportunities along the way.

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Finding Purpose: The Role of the Sales Force During COVID-19

Posted by Chris Morgan on Thu, Mar 26, 2020

A pharma-industry-specific version of this blog post was published on ZS’s life sciences blog, The Active Ingredient.

Emily Alexander and Jason Brown co-wrote this blog post with Chris Morgan. 

The most pressing challenge for our society is the impact the COVID-19 pandemic is having on the global population and economy. Protecting the health of the population is the chief priority, and  stabilizing the economy is the next most urgent. However, as companies navigate this challenging landscape, leadership also is grappling with how to keep their sales teams engaged and productive . Companies are rapidly addressing practical issues like incentives, targets and rewards and are accelerating initiatives in digital communication and virtual learning.

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