Three Ways Predictive Analytics Can Live Up to Its Promise

Posted by Jason Brown on Wed, Sep 11, 2013

First used by asset managers to support direct-marketing campaigns, predictive analytics is steadily pushing into all aspects of marketing and sales, with an assist from Big Data. The subject gets lots of attention from asset management marketing and sales teams, and predictive analytics is a popular topic at conferences as new vendors emerge to tout their analytic systems.

But my sense is there have been at least as many failures as successes when asset managers have used analytic techniques to guide wholesaler-driven processes.


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Four Roadblocks Hindering Predictive Analytics Adoption Among Asset Managers

Posted by Jason Brown on Wed, May 22, 2013

Last week, kasina released a report suggesting that asset management firms have been slow to adopt predictive analytics within their marketing and sales organizations. The firm found that fewer than 2% of asset managers currently use predictive analytics to guide their sales activities.


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