The Mobius Test: What Will It Take for New Products to Succeed?

Posted by Rubesh Jacobs on Thu, Apr 12, 2018

Legendary funds manager Mark Mobius recently announced that he will be forming new environmental, social and governance (ESG) funds, investing in emerging and frontier markets. The Mobius name plus emerging markets equity and ESG sounds like a perfect recipe for a successful new fund family, but even this dream combination has to execute a perfect fund launch to get there.

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