Thoughts on Father’s Day, Financial Well-Being and Insurers’ Ability to Close the Deal

Posted by Peter Manoogian on Wed, Jun 13, 2018

This Father’s Day takes on a new significance for me, as my wife and I recently welcomed our son into the world.

Parents know that planning for a child involves countless purchases and, as a result, purchase decisions. Those decisions include longer-term family planning, and life insurance fit into that bucket for me. While I have group life coverage through my employer (Thanks, ZS!), I sought extra coverage for added peace of mind.


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What Insurance Agents Do (and Don’t) Have in Common With Taxi Drivers

Posted by Peter Manoogian on Thu, May 25, 2017

Ever try to hail a cab in New York on a rainy day (especially before ride-sharing apps came along)? It’s nearly impossible because taxi drivers—whose payouts are 100% fare-based—achieved their income target sooner in the day because of high demand. Research demonstrates that drivers will work the least on rainy days and the most on nice days when fares are hard to find.


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When “Gaming” a Contest is a Good Thing

Posted by Jason Brown on Mon, Aug 10, 2015

Customer actions like spending significantly on an offering or purchasing across multiple lines of business are precursors to long and profitable relationships, say widely held beliefs. So it is not surprising that insurers and financial institutions will spend heavily to nudge customers or intermediaries down the path to deeper and broader purchasing behavior.


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Can Insurance Brokers ‘Like’ the Carriers They Work With?

Posted by Peter Manoogian on Wed, Feb 18, 2015

Maybe you’ve heard, we’ve had a bit of snow this month in Boston. Sunday was no different. A blizzard brought the total February (yes, only February) snowfall to 90 inches, making 2015 the second-snowiest winter in Boston history (already).


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Carriers Create Positive Impact With Focus on Agent Experience

Posted by Peter Manoogian on Wed, Jan 21, 2015

Insurance carriers have taken great strides to improve the customer experience. However, all too often, important influencers of that experience are overlooked. This is especially true when it comes to the relationship between carriers, agents and customers. Oftentimes, agents are one of the greatest factors in the customer experience, particularly when the carrier has limited customer interaction. What’s more, customers oftentimes do not accurately distinguish between their insurance agents and carriers. Therefore, the reputation – good or bad – of the agent may equally be assigned to the carrier. That represents a large opportunity, on the part of the carrier, to influence the customer experience by ensuring a positive agent experience.


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