What Insurance Agents Do (and Don’t) Have in Common With Taxi Drivers

Posted by Peter Manoogian on Thu, May 25, 2017

Ever try to hail a cab in New York on a rainy day (especially before ride-sharing apps came along)? It’s nearly impossible because taxi drivers—whose payouts are 100% fare-based—achieved their income target sooner in the day because of high demand. Research demonstrates that drivers will work the least on rainy days and the most on nice days when fares are hard to find.


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Kicked Out of the Club: The Case for Increased Personalization

Posted by Peter Manoogian on Thu, Mar 03, 2016

Confession: I used to frequent dance clubs fairly regularly in my early 20s. The atmosphere and music energized me. I loved hitting the dance floor and even had a signature move. (It’s true. Ask my friends.)

These days, the only club I frequent is at an airport. While they both serve alcohol, they’re very different experiences. I mostly go “clubbing” when I travel overseas because my gold frequent flier status grants me access to partner airline lounges.


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When “Gaming” a Contest is a Good Thing

Posted by Jason Brown on Mon, Aug 10, 2015

Customer actions like spending significantly on an offering or purchasing across multiple lines of business are precursors to long and profitable relationships, say widely held beliefs. So it is not surprising that insurers and financial institutions will spend heavily to nudge customers or intermediaries down the path to deeper and broader purchasing behavior.


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