Thoughts on Father’s Day, Financial Well-Being and Insurers’ Ability to Close the Deal

Posted by Peter Manoogian on Wed, Jun 13, 2018

This Father’s Day takes on a new significance for me, as my wife and I recently welcomed our son into the world.

Parents know that planning for a child involves countless purchases and, as a result, purchase decisions. Those decisions include longer-term family planning, and life insurance fit into that bucket for me. While I have group life coverage through my employer (Thanks, ZS!), I sought extra coverage for added peace of mind.


>
Read More

Three Tips for Designing High-Impact Experiments Within B-to-B

Posted by Matthew Abemayor on Wed, Jul 27, 2016


Experimentation is fundamental to scientific inquiry, and in labs around the country, there are countless researchers conducting experiments daily. Clinical researchers, for example, will vary the mix of compounds, often testing thousands at a time to find promising candidates for new medicines. It’s through experimentation that learning happens—sometimes as hypothesized, but often unexpectedly.


>
Read More

Optimize the Agent's Experience for Distribution Advantage

Posted by Jason Brown on Thu, Jul 11, 2013

Customer experience is a hot topic among insurance carriers, with customer satisfaction, loyalty and word-of-mouth advocacy gaining a lot of momentum in recent years.

And rightly so—these gauges of engagement track closely with sales results, and often foretell shifts in future results. But one customer has been largely ignored by this recent trend: the insurance agent.


>
Read More