Forget the hype, use Big Data for business improvement, not ‘a-ha’ Moments

Posted by Jason Brown on Wed, Jul 29, 2015

At the LIMRA Big Data Analytics conference in June, I had the pleasure to present with Curt Roloff of Humana and Pankaj Singh of Aflac. We shared experiences on applying analytics and offered specific insights for leveraging data not only to predict outcomes but also to drive actions that achieve profitable revenue growth. Some of the tips we discussed during our session were:


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Look for ZS at LIMRA this week

Posted by Jason Brown on Wed, Jun 24, 2015

LIMRA’s second annual Big Data conference is in Boston this week, and I have the good fortune of being one of the presenters. On Friday morning I’ll be speaking alongside executives from Aflac and Humana, discussing one of the thorniest issues in the field: How to translate Big Data insight into real, actionable change in sales organizations.


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The First Rule of Navigating Big Data: Steer Clear of Bad Decisions

Posted by Jason Brown on Tue, Jul 09, 2013

Hardly a day goes by for me without seeing an article, blog or webinar on Big Data and its potential impact on sales and marketing for financial services organizations. Recent examples have covered banking, insurance and asset management, to name a few.


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