Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.
That final imperative requires us to deliver solutions and not just point products.
Leaders from ZS's High Tech practice share their perspectives on high tech sales and marketing trends and best practices.
Posted by Ashish Vazirani on Thu, Dec 20, 2012
Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.
That final imperative requires us to deliver solutions and not just point products.
Topics: Ashish Vazirani, big data, customer insights, technology marketers, solution marketing, segment marketing
Posted by Ashish Vazirani on Mon, Nov 12, 2012
Today’s special: service. Cloud service, managed service, software as a service (SaaS), platform as a service (PaaS)—the IT market is rapidly moving, or has moved, from the “traditional” on-premise client-server license-based model to one built on cloud delivery and/or subscription IT as a service. ITaaS is one of the fastest-growing pieces of a slower-growing IT pie.
Topics: partner strategy, cloud services, Ashish Vazirani, solution marketing, ITaaS, tech sales & marketing trends
Posted by Ashish Vazirani on Thu, Dec 20, 2012
Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.
That final imperative requires us to deliver solutions and not just point products.
Posted by Ashish Vazirani on Mon, Nov 12, 2012
Today’s special: service. Cloud service, managed service, software as a service (SaaS), platform as a service (PaaS)—the IT market is rapidly moving, or has moved, from the “traditional” on-premise client-server license-based model to one built on cloud delivery and/or subscription IT as a service. ITaaS is one of the fastest-growing pieces of a slower-growing IT pie.