This is the final post in a series based on a ZS social selling survey of 125 sales leaders.
For those of you who have teenage kids, you may relate when I tell you that it drives me a bit nuts to hear them qualify their responses with “kind of” and “sort of.” When I ask them what they mean, I get a blank stare, and I then have to point out that “kind of” or “sort of” is neither here nor there—it’s noncommittal.
This is the third post in a series based on a ZS social selling survey of 125 sales leaders.
Previously, my colleague Brandon Mills wrote about social branding, detailing how social media can be used to establish and advocate a sales rep’s professional brand in the market. While social branding has a relatively low barrier to entry for sales reps, social listening, the second in the series of ZS’s “Six Building Blocks of Social Selling,” requires more commitment and investment to realize its true value.